A Shopping Fest Encompassing Three Segments
I’m Lifestyle is a groundbreaking event combining three prevalent life-style elements in one location: Beauty & Wellness, Fashion and Gourmet. As a combined synergy, each sector will drive a diverse range of professional buyers and attract local shoppers in a quest of “lifestyle” products and personalised experiences.
Consumption Voucher Scheme
Hong Kong’s retail sales rose 8.4 per cent year on year in the first half of 2021, with the government’s consumption voucher scheme expected to boost spending in the coming months.


Be Ready for the Summer Party
June marks the beginning of the summer party season. Organising I’m Lifestyle before the summer vacation is the perfect timing to conduct pre-summer sales and launch exclusive offers.
Surging consumer lifestyle spending
Consumers are more aesthetic and health-conscious nowadays, the spending on products and services promoting life experiences and healthy lifestyles are booming.


SME Export Marketing Fund
- Registered in Hong Kong with substantive business operations
- The grant funding ceiling is HK$800,000 per company BR
- Up to 50% of the total approved expenditure incurred by the applicant enterprise or HK$100,000 (whichever is less)
- Relaxed to cover online exhibitions and non-SMEs
*SME Export Marketing Fund (EMF) application is subject to the final approval of Trade and Industry Department (TID).

Fair Preview & e-Newsletter to 200,000 Informa Markets database
Distribute complimentary tickets to lifestyle magazines and websites, beauty salons, catering services, hotels, gyms and fitness centres, banks, mobile service providers and many more.
Journalists will be invited for first-hand reporting of the fair, press news will be distributed regularly
Collaboration with trade associations and professional organisations for activities and promotions
Advertising campaign on lifestyle and trade media, newspaper and radio
Website and social media promotions
We Create Experiences
Consumers love ephemeral shopping events that bring together commerce, learning and entertainment, so I’m Lifestyle invites them to have fun while they splurge.
• Masterclasses and workshops by experts from different fields
• Themed talks
• On-stage live demos and performances
• Breakout session to relax
• KOL Live streaming
*Details of the events to be confirmed and subject to change



