A Shopping Fest Encompassing Three Segments

I’m Lifestyle is a groundbreaking event  combining three prevalent life-style elements in one location: Beauty & Wellness, Fashion and Gourmet. As a combined synergy, each sector will drive a diverse range of professional buyers and attract local shoppers in a quest of “lifestyle” products and personalised experiences.

Consumption Voucher Scheme

Hong Kong’s retail sales rose 8.4 per cent year on year in the first half of 2021, with the government’s consumption voucher scheme expected to boost spending in the coming months.

Be Ready for the Summer Party

June marks the beginning of the summer party season. Organising I’m Lifestyle before the summer vacation is the perfect timing to conduct pre-summer sales and launch exclusive offers.

Surging consumer lifestyle spending

Consumers are more aesthetic and health-conscious nowadays, the spending on products and services promoting life experiences and healthy lifestyles are booming.

SME Export Marketing Fund

The SME Export Marketing Fund (EMF) offered by the Government of Hong Kong Special Administration Region aims at helping small and medium enterprises (SMEs) in Hong Kong to expand their businesses through active participation in export promotion activities. To apply for this fund, please visit www.smefund.tid.gov.hk


  • Registered in Hong Kong with substantive business operations
  • The grant funding ceiling is HK$800,000 per company BR
  • Up to 50% of the total approved expenditure incurred by the applicant enterprise or HK$100,000 (whichever is less)
  • Relaxed to cover online exhibitions and non-SMEs

*SME Export Marketing Fund (EMF) application is subject to the final approval of Trade and Industry Department (TID).

Fair Preview & e-Newsletter to 200,000 Informa Markets database

Distribute complimentary tickets to lifestyle magazines and websites, beauty salons, catering services, hotels, gyms and fitness centres, banks, mobile service providers and many more.

Journalists will be invited for first-hand reporting of the fair, press news will be distributed regularly

Collaboration with trade associations and professional organisations for activities and promotions

Advertising campaign on lifestyle and trade media, newspaper and radio

Website and social media promotions

We Create Experiences

Consumers love ephemeral shopping events that bring together commerce, learning and entertainment, so I’m Lifestyle invites them to have fun while they splurge.

• Masterclasses and workshops by experts from different fields • Themed talks • On-stage live demos and performances • Breakout session to relax • KOL Live streaming

*Details of the events to be confirmed and subject to change


Interested in Exhibiting?